We are Hedkayse
Hedkayse aims to challenge the status quo and define a new product segment. We continuously strive to improve - exhaustively testing materials, exploring new opportunities and embracing new techniques and procedures. We are passionate about defining and producing a product that we can be proud of.
Hedkayse was founded in 2013 with the intention of creating a soft foldable cycle helmet. Our journey to explore materials that provide expected performance was challenging, but the results are exciting. We have developed Enkayse, an entirely new and flexible material for cycle helmets that is capable of protecting against repeated impacts, both large and small.
Of course this is the beginning of the journey - the Hedkayse team are saddled up to create the Hedkayse family of products to bring more innovative kit to your ride.
Working in posh fashion in France and Asia for 10 years was great fun, but George is into extreme sport and likes to make his own protective equipment to support his habit (and clumsiness when falling off things). In fact he is known in the world of cricket for body armour, winning awards for best protection on the market and kitting up over 250 professionals including 5 out of the top 10 players in the world. When interviewing for Hedkayse, George put a sample of his kit on his head and hit himself with a hammer - very hard - to show his skills. The job was his!
Since first meeting Andy at University they always said they should work together. They are both overly enthusiastic and have a drive to succeed. It has taken over 20 years to realise that opportunity, and find something they are both passionate about. Hedkayse, a brand utilising science to bring innovative solutions to problems (old or new).
Tony and Andy approached Andrew with their brilliant and simple idea. With years of experience running a product design consultancy helping inventors and businesses launch products, he probably should have known better! But he couldn’t help asking questions… Luckily he has tackled some fairly demanding projects, so he wasn’t too fazed by the idea of creating a revolutionary cycle helmet. Today, he is happy to be part of an entrepreneurial team, laser focused on good practical design innovation and turbocharged by a rare can-do enthusiasm. He can’t wait for the next ‘simple’ idea to tackle next.
Andy spent years installing large IT systems – chances are, you have used a system he has installed. In the last 10 years Andy has been involved in a number of financial and investment companies. He and Tony sparked an idea that went through countless names, approaches and products to become Hedkayse - a creative team and an idea he is proud of. The team will be the first customers of the products they create – the Hedkayse name goes on only if the team loves them.