Reinstatement of advert depicting cyclists without helmets - it's real life.

by Andy Creak June 25, 2014

As the law does not require a helmet to be worn the advert depicts real life and hence advertising standards reinstated. But why do people not wear helmets, fit, portability, style - what if these problems can be solved in a different way.

still from advert

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Andy Creak
Andy Creak


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